The AI Recommendation Gap

Does AI
recommend
your brand?

When people ask AI what to watch, who to trust or which brands to consider, does your brand appear? We show you how AI represents you, identify the gaps and work with you to improve that picture.

Let's talk → Check Your Score → Browse The Index →
Scanning 8,000+ real brands continuously since 2024. See where you'd rank →
YOUR BRAND
Illustration only · each ray represents a query · six AI engines
Engine recommends you Recommends a competitor Doesn't mention you
7,600+
Brands Indexed
6
AI Engines Monitored
5,900+
Audits Completed
280+
Remediation Pages Deployed
The Index

A score won't move it.
A system will.

Understand where you stand and what to work on next. We combine measurement with practical recommendations and implementation support. The Index, our measurement system built since 2024 through SnipeRank and AIVI, scans thousands of real brands around the clock.

See Who's Beating You →
Your question
What we provide
Does AI recommend us?
Recommendation Share
How are we described?
Answers and source evidence
Who appears instead?
Competitor comparisons
What should we change?
Priorities and implementation
Is our position changing?
Repeat measurement
AI doesn't just answer questions. It creates subtext.
The Problem

Here's what we keep hearing
from brands like yours.

🔍
Discovery is changing.
AI answers are another place people discover brands, content and expertise. Your presence there deserves attention.
🚫
Recognition is only the start.
An engine may know your name without recommending you for the questions that matter.
🏆
Who appears instead?
See which brands appear alongside yours and which sources are cited in those answers.
📈
Make the answers useful.
Turn individual responses into a clear set of priorities for your content, positioning and digital presence.
How It Works

Four steps. Clear results.
No mystery.

We like to keep things simple. (The data is complex enough.)

01
Measure
Subtext Audit
We test a defined set of brand and discovery questions across six AI engines. Your report includes competitor comparisons and the underlying answers. Query scope varies by scan; unavailable engines are excluded from the score.
02
Diagnose
Find the Gaps
Which engines ignore you? Which queries go to competitors? We show you the exact blind spots, not just a score.
03
Capture
Make Targeted Changes
We work with you to prioritize gaps and improve relevant content and digital presence. Implementation scope is agreed for each engagement.
04
Track
Close the Loop
Repeat scans track changes in recommendations and citations. Referral tracking adds traffic evidence where the source can be identified.
What Makes Us Different

See the evidence.
Understand what changed.

A useful result needs context. We distinguish brand mentions, links to your content and identifiable referral traffic, then track changes over time. Each tells you something different.

01
Cite
Citation Monitoring
We check a defined query set for links to your content and retain the available response evidence. A brand mention alone is not a source citation.
02
Attribute
Referral Traffic
Referral signals can identify visits from AI services. Crawler activity and inferred traffic are different signals and do not establish human visits or conversions.
03
Compare
Measure Over Time
Compare repeated measurements against a recorded baseline. AI answers change for many reasons, so a change after an intervention does not by itself establish causation.
Clear evidence. Practical changes. Honest measurement.
Illustrative example, not a client result

An example of
what we measure.

Recommendation Share
4%
Subtext Score
28/100
0/6
GPT
1/6
CLD
0/6
GEM
0/6
PPX
Losing 96% of queries
GPT · not recommended

"There's no widely recognized brand or product specifically named 'Quontora AI' in the field of brand intelligence."

CLD · not recommended

"I don't have specific information about Quontora AI Brand Intelligence."

GEM · not recommended

"I have minimal data on this organization. Their differentiators are not clear from available sources."

PPX · not recommended

"Search results show limited third-party coverage for this brand."

Illustrative target · not a live Quontora result Illustrative comparison, not a measured outcome or promised result

Quontora is our own company and we do run AIsubtext on ourselves — see our real, current numbers at /proof/?domain=quontora.com.

Ways to work together

Start with a scan.
Move forward with strategy.

Free Scan

$0

See how AI represents your brand today.

  • Initial AI visibility snapshot
  • Competitor comparisons
  • Underlying AI answers
Run a Free Scan

Strategy & Implementation

Work directly with me to improve how AI represents your brand.

  • Strategy built around what you want to be known for
  • Prioritized recommendations
  • Agreed implementation
  • Ongoing measurement and review with me

Every engagement includes strategy. Scope and fees are agreed after an initial conversation.

Let's Talk
What We See

Real patterns from
real scans.

Known ≠ Chosen

The pattern we see most: AI engines recognize a brand on every query, yet route the recommendation to a competitor. Being known is not being chosen.

6

AI engines scanned per audit. ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and Mistral. Each one recommends differently.

54

Remediation pages deployed for just our first client — one brand's campaign, not the sitewide total shown further up this page. Each one targets a specific query where AI was recommending competitors instead.

7,600+
Brands in the Index
6
AI Engines Monitored
FAQ

Common questions

SEO optimizes for search engine rankings. We optimize for AI engine recommendations. When someone asks ChatGPT "what's the best project management tool," that's not a Google search. It's a different channel with different rules. We play by those rules.
We scan six AI engines with real buyer queries for your category. You get a scorecard showing where you rank, who's beating you, and on which queries. Then we deploy content designed to change those answers, and track whether it worked.
No. We deploy remediation content on our own infrastructure. One line of JavaScript on your site enables attribution tracking, but that's optional and takes 30 seconds to add.
The initial audit establishes a baseline. Any later change depends on the engine, available sources and the work undertaken. We track progress over time without guaranteeing lift or a fixed timeline.
They can. We maintain strict data walls between clients. But moving first means you see the landscape before they do, and you start building AI presence while they're still wondering what happened to their pipeline.
We retain answers and citation evidence, compare repeated scans and report identifiable referral traffic separately. Mentions, citations and visits are different measures. Changes over time are not automatically caused by our work.
We monitor six AI engines: ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and Mistral. Coverage depends on provider availability. Reports identify which engines returned usable responses.
The Index is a separate, free operation. The measurement system behind AIsubtext started inside Quontora in 2024, grew through SnipeRank and AIVI, and now powers The Index, which scans thousands of companies continuously and builds a growing longitudinal record of how AI systems talk about and recommend brands. Historical Index observations never change a company's current score. Your Subtext Score is computed fresh from your own scan every time, so it stays yours and it stays honest.
We improve the clarity and completeness of the information available about your brand. AI providers control their own answers; we cannot guarantee recommendations.
Working together

Technology with
someone behind it.

I'm Yoram Ezra, founder of AIsubtext. My background spans digital strategy, marketing technology and operations. I work with organizations to turn what we learn from AI answers into practical decisions about their content and digital presence.

For media organizations, that can include how programming and talent are represented, which content gets cited and where audiences discover competing brands. We start with the questions that matter to your team.

Let's talk →

Let's talk about
your brand.

Share what you want your organization to be known for. We can explore where AIsubtext may help.

Let's talk → View The Index →