Profound and Scrunch are excellent at measuring how AI engines like ChatGPT, Claude, Gemini, and Perplexity describe your brand. AIsubtext is built to change it for you, then track whether the queries it targeted actually moved. Here is an honest look at all three.
Public information as of 2026. We will keep this current.
| AIsubtext | Profound | Scrunch | |
|---|---|---|---|
| Core model | Done-for-you: monitor, deploy remediation, measure the change | Monitoring and analytics platform | Monitoring plus agent-content tooling |
| Who does the work | We build and deploy the pages for you | Your team acts on the insights | Your team builds the content |
| How results are shown | Before and after on the specific queries we target, treated vs untouched | Visibility tracking over time | Visibility plus GA4 traffic attribution |
| Engines covered | Six engines: ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, Mistral | ChatGPT, Perplexity, Claude, Google AI Overviews | Six to eight engines |
| Built for | Smaller and challenger brands that want it handled | Large enterprises with in-house teams | Mid-market teams and agencies |
| Starting price | From $1,250 / mo, no contract | Enterprise, custom | Roughly $300 to $1,200 / mo |
| Support | Founder-led, hands-on | Self-serve platform | Self-serve platform |
We would rather you choose the right tool than the wrong fit.
You want to be recommended more by AI, but you do not have a team to act on a dashboard. We do the work, deploy the pages, and report on what the targeted queries did.
Pick us if you want fewer reports and more done, with someone accountable for the outcome.
A category-defining AI visibility platform with deep analytics and crawler intelligence, used by large brands with the team to execute internally.
Pick Profound if you are a large enterprise that needs a measurement standard and has people to act on it.
Multi-engine monitoring with GA4 traffic attribution and tools to publish machine-readable content for AI crawlers.
Pick Scrunch if you are a mid-market team or agency that wants tooling and traffic data to run yourself.
Monitoring tells you the score. AIsubtext plays the game.
We track how the major AI engines describe and recommend your brand across the queries your buyers actually ask.
We build and deploy targeted pages designed to change what the engines say, so you are not handed a to-do list.
We watch the queries we targeted against ones we left alone, so you can see what moved and what did not.
See where AI engines place you today. No login, no card.